The goal of the Georgia Majority for Gun Safety campaign was to build early awareness around the pledge as the primary cycle approached.

We worked with their team at the State Capitol to produce a series of high-quality campaign films with candidates signing the pledge, designed specifically for rapid rollout across social. Alongside production, we supported their internal team with guidance on how to structure and distribute content to maximise organic reach and engagement.

As the campaign moves closer to the primary, we are now managing the paid media strategy to scale that momentum, increasing visibility of the pledge and the candidates behind it. The objective is to turn early awareness into sustained engagement and action across key swing races in the midterm cycle.

The content also plays a critical role beyond voter communication, helping to strengthen the organisation’s profile and attract donor support through clear, compelling storytelling.